Creative Media Farm - Diseño y desarrollo en Internet

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Music with Guitars

Federico Ramos

Creating a brand.

Federico Ramos is a gifted Uruguayan guitarist that lives in California since the 80's. Among his extensive curriculum he played with music legends such as Dionne Warwick, Yuseef Lateef, and Jon Anderson. His great professional moment generated the need to develop a graphic image to match his demanding and professional work environments.

The most challenging aspect of this project was to generate a brand identity completely, and merge its personality with elements that could be able to call Los Angeles musical producers attention. Besides, the distance represented a challenge to study the target market closely.

The product achieved the impact desired in colleagues and personalities, and its website was received as an ideal complement to reflect the artist´s personality, work, and experiences with icons as George Harrison or Rigoberta Menchú.

Developed elements:

Logo, personal cards (in two variants), cd/dvd labels and covers, letterhead and other stationary, e-mail signature, guitar picks. Brand Manual. Website built in flash and e-vite.

Stationary CD/DVD Cover and Label Website snapshots